Portfolio 1

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Industry:
Household Cleaning
Client:
Rayhan Eusufy
Delivery Date:
02/11/2025
From zero online presence to a fully operational finance brand. Ummah Financial Solutions now attracts leads and builds client trust through a professional, conversion-focused website built from scratch.
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Solution

Project Overview

Ummah Financial Solutions is a UK-based accounting and finance firm offering Shariah-compliant services to small businesses, sole traders, contractors, and landlords across England. Their services include bookkeeping, self-assessment tax returns, VAT compliance, payroll management, and annual accounts preparation. They came to me with no existing website and no online presence. The goal was to build a professional platform from scratch that would establish credibility in a trust-sensitive industry, clearly communicate their service offerings, and generate client enquiries through a structured consultation booking flow.

Project Execution

I started with research into the UK accounting and finance space. What do potential clients look for when choosing an accountant? What makes them trust a finance brand online? The answers shaped every design decision.

The site was built entirely from scratch. No pre-built templates, no cookie-cutter layouts. Every page was custom designed in Elementor to reflect the brand’s identity: ethical, transparent, and professional.

The biggest challenge was communicating trust. Finance is a sensitive industry. People don’t hand over their tax details to a brand that looks even slightly unprofessional. So every design choice, from the color palette to the page structure to the way pricing was displayed, was made to reduce friction and build confidence.

Key Features:
  • Fully custom WordPress build with no pre-made templates
  • Transparent pricing section with three clear service tiers (Starter, Growth, Enterprise) so potential clients know exactly what they’re paying before reaching out
  • Dedicated service pages for each offering (bookkeeping, VAT, self-assessment, payroll, annual accounts) with detailed breakdowns
  • Consultation booking flow designed to convert visitors into qualified leads
  • Mobile-first responsive design tested across all devices
  • SEO-optimized structure with Rank Math, schema markup, and meta tags for UK local search visibility
  • Fast loading performance with 95+ PageSpeed score across all pages
  • HMRC-compliant service descriptions built around UK accounting terminology and client expectations

Project Results

Tech Stack

Featured Overview

What Client Said

Great work from Malik. He did a great job understanding our needs and producing something per our specifications. We’ll use him again.“

Nathan Siahpush
Engineering Specialists, ESI Forensic